Marketing Basics

What is marketing? 

For many developing businesses the answer to that question might as well be a four headed dog that breathes fire, it can be that terrifying.  What makes marketing scary is often that most people aren't really aware of what marketing is let alone how to use it to grow their business.  We look to take the mystery of marketing away and provide you with a clear roadmap to achieve your desired results.  

Marketing is oftent defined with the terms "selling" and "advertising", however marketing is far broader of a concept than those narrow definitions.  Marketing encompasses all the activities that dictate what is produced is the right good or service and that they are found by the intended consumer.  Marketing is not just about what the company does but the social process it enages in with its consumers.  Sounds straight forward, right?  It can be, and we can help!

What kinds of marketing are there?

Many companies are great at marketing on a micro level, that is they plan an execute a strategy that correctly predicts consumer need and places a need-satisfying product where they will look for it.  Isn't that all there is?  What role do all the other companies out there play in the process?

To elevate a company above its peers an organization should look at marketing from a macro level.  This is more of a social process where an entire economy's needs are evaulated, supply and demand are efficetively matched, all to accomplish objectives of society not an individual company.  To be able to place your product or service into the developing needs of society at the correct time and location is powerful, that is marketing!